15 years of experience in creative industries has given me the privilege to learn from our worlds leading creative minds and top industry brands.
I have an inquisitive nature towards design that enables me to thrive on examining colour, fonts, textures, curning and stuff that other people find really boring. My role is to create design that is functional yet beautiful.
On my quest for an effective and cost wise solution to kick start entrepreneurs, I developed a design algorithm for corporate identities. It has proven to be a successful light weight brand tool. Have a peek at how it rolls out here.
Packaging is a dimensional design experience with fantastic challenges. My appreciation comes from working on the Woolworths brand, during which time I had the privilege of gaining skills from Massimo Vignelli and Quan Payne.
In 2012 I had the opportunity to compliment food shoots through prop sourcing & styling. It never felt like “work” and my clients loved the authentic results. In 2015 I worked with a team to craft 7 crates of photographic styling props for the Nandoes New look, these were shipped globally.
With your target market at your finger tips, the digital arena has become an essential tool for marketing and enhanced brand awareness. My most successful projects were created along with digital developers in the respects of websites, software, banners, newsletters and social media.
In 2008 I studied Interior Decor part-time which led to me managing a variety of interior-orientated projects. I thoroughly enjoy the entire process – from the construction right through to the final decor details. I have successfully sculptured homes, retail layout space as well as office interiors.
done in love
is done well”
I do labours of love. I don’t do jobs. I am driven by creative expression that is truthful and strategic. What really gets me excited are individuals that are inspired by an idea and to be their creative channel. My goal is to be instrumental in affecting my clients success.
"Helene's creativity and methodical, process-driven nature are a unique combination that results in some top-notch work, but that's a small glimpse of who she is. She's dedicated to her craft, and to helping others realise their potential - whether it be aspiring creatives that she mentors, or established brands looking to maximise their market presence."− Martha Markovsky - Art Director - 99c
"Being a designer myself I am a difficult customer. Helene didn't just listen to my brief, she was so tuned in to my ideas that when I saw her first concepts, I couldn't help but tear up. She brought Ubuntu Baba to life and I couldn't be more in love with my brand. "− Shannon McLaughlin - Ubuntu Baba